Clear communication is the backbone of professional email writing. Among the many phrases used to introduce information politely, “bring to your attention” remains one of the most common—and misunderstood—expressions in business and formal communication.
In 2026, email language continues to evolve. People prefer clarity, respect, and brevity. Yet, some traditional phrases still hold value when used correctly. “Bring to your attention” is one of them.
This guide explains what the phrase means, how to use it naturally, and when it works best—without sounding outdated, stiff, or overly formal.
What Does “Bring to Your Attention” Mean?
The phrase “bring to your attention” means to inform someone about something they may not be aware of. It’s commonly used to highlight important details, updates, concerns, or requests.
In simple terms, it signals:
- “Please notice this”
- “This is important for you to know”
- “I’d like to inform you about this matter”
Example:
I’d like to bring to your attention a scheduling issue with tomorrow’s meeting.
The phrase acts as a polite introduction, preparing the reader for information that requires awareness or action.
Why This Phrase Still Matters in 2026
Despite the rise of casual workplace communication, professional clarity still matters. Many industries—law, education, corporate offices, government, and customer service—continue to rely on respectful, structured language.
Why it’s still relevant:
- It maintains a professional tone
- It shows respect for the reader
- It softens serious or sensitive messages
- It works well in formal and semi-formal emails
However, modern usage requires balance. Overusing the phrase or placing it awkwardly can make writing feel robotic.
Is “Bring to Your Attention” Formal or Informal?
This phrase is considered formal to semi-formal.
| Context | Suitability |
| Corporate emails | ✅ Excellent |
| Academic writing | ✅ Appropriate |
| Client communication | ✅ Common |
| Friendly team chats | ❌ Too formal |
| Text messages | ❌ Unnatural |
In casual communication, simpler alternatives work better. But in professional emails, it still carries weight.
Grammar Breakdown of “Bring to Your Attention”
Understanding the grammar helps you use the phrase confidently.
Structure:
- Verb: bring
- Object: to your attention
- Purpose: introduce information
Correct usage patterns:
- I’d like to bring to your attention…
- We wish to bring to your attention…
- This email is to bring to your attention…
Common mistake:
❌ Bring your attention to…
✅ Bring to your attention…
The preposition “to” is essential and should never be omitted.
When Should You Use “Bring to Your Attention” in Emails?
Use this phrase when:
- Sharing important updates
- Addressing issues or concerns
- Highlighting missed details
- Making formal requests
- Escalating matters politely
Example:
I’m writing to bring to your attention a delay in the project timeline.
It helps frame the message professionally without sounding demanding.
When You Should Avoid Using This Phrase
Avoid it when:
- Writing short or casual emails
- Communicating with close colleagues
- Sending quick updates
- Writing marketing or friendly messages
In these cases, the phrase can feel too heavy or distant.
Common Contexts Where the Phrase Is Used
You’ll often see “bring to your attention” in:
- Workplace emails
- HR communication
- Legal notices
- Academic correspondence
- Customer complaints
- Official announcements
Its main purpose is to draw focus without confrontation.
Types of Emails That Use “Bring to Your Attention”
Professional Emails
Used to highlight updates, issues, or actions.
I’d like to bring to your attention the revised policy document.
Complaint or Issue Emails
Softens the seriousness of the issue.
We wish to bring to your attention a billing discrepancy.
Academic or Institutional Emails
Adds formality and clarity.
This email is to bring to your attention the updated submission guidelines.
Real-Life Email Examples
Formal Example:
I’d like to bring to your attention an error in the attached report.
Semi-Formal Example:
Just wanted to bring to your attention a small change in the schedule.
Team Communication (Borderline Use):
I want to bring to your attention a recurring issue we’ve noticed.
Professional Alternatives to “Bring to Your Attention”
In modern email writing, alternatives often sound more natural.
| Alternative Phrase | Tone |
| I’d like to inform you | Neutral |
| Please note that | Formal |
| I want to highlight | Semi-formal |
| Just a quick heads-up | Informal |
| I’d like to point out | Neutral |
Choosing the right phrase depends on audience and intent.
Synonyms and Similar Phrases Explained
| Phrase | Usage |
| Draw your attention to | Slightly formal |
| Notify you about | Direct |
| Make you aware of | Neutral |
| Bring to light | Emphasizing discovery |
| Call attention to | Assertive |
Each carries a slightly different tone, so choose carefully.
Tone Variations: Polite, Neutral, and Assertive
Polite:
I’d like to kindly bring to your attention…
Neutral:
This email is to bring to your attention…
Assertive:
I must bring to your attention…
Tone matters. The wrong tone can change how your message is received.
Common Mistakes and How to Fix Them
Mistake 1: Overusing the phrase
✔ Use it only when necessary
Mistake 2: Incorrect grammar
✔ Always include “to”
Mistake 3: Sounding robotic
✔ Pair it with natural language
“Bring to Your Attention” vs Modern Email Language
Modern emails favor:
- Short sentences
- Clear intent
- Friendly tone
That’s why many professionals now replace the phrase with simpler alternatives—unless formality is required.
How Native Speakers Actually Use This Phrase
Native speakers mostly use it:
- In formal writing
- When addressing serious matters
- When speaking to someone senior
In everyday conversation, it’s rarely spoken.
Idioms and Related Expressions
While not an idiom itself, related expressions include:
- “Bring something to light”
- “Put something on your radar”
- “Flag an issue”
These are often preferred in modern workplaces.
Tips for Using the Phrase Naturally
- Keep sentences short
- Avoid repeating it in the same email
- Pair it with clear action points
- Match the tone to your audience
- Don’t use it for trivial matters
Is the Phrase Still Relevant for Future Communication?
Yes—but selectively.
In 2026 and beyond, clarity beats tradition. “Bring to your attention” remains useful in formal situations, but flexibility is key.
FAQs
What does “bring to your attention” mean in email?
It means politely informing someone about something important they should notice.
Is “bring to your attention” too formal?
It’s formal but still appropriate in professional and academic settings.
Can I use this phrase in casual emails?
It’s better avoided in casual or friendly communication.
What’s a modern alternative to this phrase?
“I’d like to inform you” or “Just a quick heads-up” work well.
Is the phrase grammatically correct?
Yes, when used with the correct preposition “to.”
Conclusion
“Bring to your attention” is a timeless phrase that still holds value—when used thoughtfully. It offers professionalism, politeness, and clarity, especially in formal emails. However, modern communication rewards simplicity and authenticity.
Knowing when to use it, when to replace it, and how to phrase it naturally gives you control over your tone and message. Use it with intention, and it will continue to serve you well in 2026 and beyond.
Jozaf is a visionary mind with a passion for creativity, growth, and innovation. Known for turning ideas into impact, he believes in progress driven by purpose and authenticity.
